How OkCupid turned off an on-line test site so you’re able to a hot, drastically comprehensive relationships software
By the Kendra Clark | Elderly Journalist
Just after an identity-mainly based relationships website, OkCupid funneled dollars toward unit advancement, user experience and you can an effective brazen this new way of marketing. Into the Drum’s newest Deep Plunge i look at the program carved away a distinct segment to have by itself just like the preeminent choice to have daters who want to cam social and governmental situations..
Exactly who says it is taboo to speak government and you may faith towards an excellent first date? OkCupid is evidence that the dated adage not any longer holds true. Brand new sensuous relationships application might have been ablaze in 2010 immediately following conquering several unsexy broadening disquiet.